Higher engagement rates not only build deeper connections with your audience but also help you appear on the Explore page, which exposes your content to new soon-to-be followers.Įxperiment to see what works best with your followers. However, data shows that posts with longer captions generally receive higher engagement rates than those with short captions. And then there’s Foundr-we like to mix it up with everything from super-long captions to one-liners. Some successful Instagram accounts use much more ( see Later), while others use much less ( see PacSun). Now, keep in mind that 405 is the average. Now, the average caption length is 405 characters (which is usually around 65 to 70 words). The length of Instagram captions has grown steadily over the last 5 years, more than doubling since 2016. Sometimes less is more, but that doesn’t seem to be the case for Instagram captions. Don’t Be Afraid to Write More, More, More ![]() That’s why we back up almost all our best practices with rock-solid studies and statistics that go beyond personal opinions. We titled this how-to article The Art and Science of Writing Good Instagram Captions because producing five-star captions is about nailing both creativity and technique. 7 Best Practices for Writing Really Good Instagram Captions Nail your content and caption strategy, and you’ll be well on your way to growing your Instagram followers, engagement, and (ultimately) revenue. We cover everything you need to know about finding, editing, and publishing the right images in 30 Expert Tips on How to Get 10k More Followers on Instagram-and now we’re going to take you on a deep dive through writing the best-of-the-best Instagram captions. With just 2 elements to play with, it’s important you juice them both for all they’re worth. Posts, on the other hand, really only give you 2 custom fields: Stories provide above-and-beyond customization, with the ability to boomerang, rewind, superzoom, add stickers, and more. ![]() Instagram Stories continues to gain popularity, but it’s still not as widely used as the basic Instagram post. It requires patience, top-notch content, a bit of know-how, and really good Instagram captions. However, growing an engaged audience is easier said than done. The platform is apparently much much more than a tool to keep in touch with your Uncle Steve or stalk your ex. While it might seem like a personal platform for friends and family to interact, more than 50% of Instagrammers follow at least 1 business, and 80% claim the platform helps them decide to buy a product or service. Over 1 billion people use the platform every month, spending an average of 53 minutes per day (longer than your typical Zoom meeting) posting, engaging, and double-tapping that like button.ħ1% of businesses use Instagram-and for good reason. ![]() Instagram is one of the most popular social media networks worldwide.
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